3 Reasons to Invest in a Premium Domain Name

It’s no secret that economic times are tight, and it’s quite possible that no group is more profoundly affected than small business owners. Every penny counts these days, and it’s important that every investment yield a significant return. So in this economic situation, why would you even consider paying top dollar for a premium domain name? The answer is that premium domain names, also called “simple domain names,” can make a huge difference for your business.

What is a premium domain name, you ask? A premium domain name is a domain name that was registered at one time but is now available again. Shrewd business owners bought up the most intuitively-named domains long ago such as pizza.com and flowers.com. But owners of these domain names are now willing to part with them for the right price. Some domain names have gone for as much as $7 million, but many are available for anywhere from several hundred dollars to several thousand dollars.

Given the amount that a domain name can cost, why would you choose to pay for a premium domain name? Here are 3 reasons.

1. Instant Branding. When you use a premium domain name, you automatically brand yourself. Not only will your domain name be a breeze to remember, but people will instantly associate your product with your name. If your domain name is vodka.com, you won’t need to spend much time trying to educate your potential customers about the nature of your product.

2. Increase Search Engine Ranking. Search engines take into account the relevance of your domain name to your product or service, so the easier it is to associate your domain name to your product, the higher your search engine ranking will be.

3. Increased Traffic. Direct navigation occurs when an internet user types a search word directly into the browser address line rather than using a search engine. So if a person types “shoes.com” into the address line, comes up with your website, and clicks the link to your site, that user has navigated directly to your site. As you might imagine, having a premium domain name can make a huge difference in the amount of traffic that comes to your site via direct navigation. And you didn’t spend a single penny on marketing that would direct that user to your site!

When you consider the fact that 80% of adults in the United States use the internet regularly, it seems like a good investment to spend whatever it takes to purchase a premium domain name.

If you’re a small business owner, consider the possibility of purchasing a premium domain name and set some of your marketing budget aside to do so. Go to the website “register.com” to see if there is a domain name available that is relevant to your product or service, and then do some research to see what kind of return on your investment you might see if you purchase that domain name. If this kind of research seems overwhelming, consider consulting an internet marketing professional to help you determine whether a premium domain name is a worthwhile investment for your business. An internet marketing professional can also help you access search tools that will tell you which domain names will benefit you the most.

Although it seems like a big investment, purchasing a premium domain name can make a huge difference in the success of your business. A premium domain name will allow you to cut down on marketing spending in the long run, it will increase your search engine rankings, and it will help potential customers associate your business with your name. Consider the investment. It may be well worth it!

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What is Reseller Hosting?

Reseller hosting - it is the special type of hosting service package, which can separate the carrying capacity of channel and disk space of hosting account, and gives possibility to resell it to other persons as separate accounts. It means actually, that a provider can purchase the large volume of space on a server, and then to separate it to resell it to other users. Remarkable that during the work with this package there is no need to be keen in technical sphere, therefore practically each, who feels in the Internet, close as an oyster in water, has possibility to begin the own business.

Conception of the reseller hosting is aggressive industry. Principal reason consists in the comparatively small amount of capital investments of businessman for the beginning of work in this area. As a rule, this service package is used by small companies or private individuals which want to create small hosting company. In addition, it is chosen by developers, designers and Internet consultants. From point of cost, it is acceptable, especially for web masters, which want to manage and place a few sites on a separate control panel. Hosting resseling has all chances to become very profitable with planning of the expenses and incomes. Resellers can provide individual hosting packages on an order, which can not be offered by other hosting service providers. Moreover, resellers can better control quality of services, because they can choose a server.

In most cases, hosting providers offer complete freedom of actions to the resselers to create their own packages and suggestions. Par ailleurs, majority of the hosting providers can offer to resellers standard packages for a direct sale to users. Some hosting providers offer to resellers already finished sites which they can use as a platform for products advertising. Resellers have possibility to use such interface as Web Hosting Manager for the hosting accounts management. With it's help they can get access to such functions, as a payment system, forms, applications et cetera. With their help resellers can manage such tasks, as addition of domains and DNS-records setting.

Reseller hosting is ideal for small business or individuals which want to get an income in the field of web hosting. Fortunately, the amount of efforts which reseller expends, to set up the business, grew short with prepared hosting packages and website templates, offered by providers. It allows to resellers to endeavor in a job without any difficulty. If to take into account, that the web hosting market is enormous enough, then failing will not be in demand, and in this sphere doors are always opened for you.

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More Profits in Your Website Hosting Business

If you run a website hosting business, you already know the challenges in the business. Thousands of competitors are just a click away, ready to undercut your price.

Potential customers see hosting as a commodity and shop by price. Several directories like Host review, Ace hosts and Host index make it easy to comparison shop.

How can you get more profits from your business under these conditions?

FIRST, GET THE CUSTOMER

Calculate the lifetime value of your customer. For example, let's say the average customer stays with you for 15 months and pays 16.95 a month. That means their lifetime value to your company is $254.25. So every customer you acquire makes your business (on average) $254.25.

If a visitor comes to your website, then leaves to comparison shop, you have more than likely lost that sale. Have you invested in sales copy that compels your visitors to buy from you? Does your website help him to see that you are the best choice for his situation? Showcase your credibility, guarantee services and offer incentives to try your service. Make it easy to buy from you.

NEXT, KEEP THE CUSTOMER

Because each customer is hard-won and the value of the customer is so high, you'll want to make sure you have the support services that keep your customers happy.

Once a customer leaves you for another website host, he's gone forever. You probably already make customer service a priority, with email answered in a timely fashion and well-trained technical support. Go the extra mile. Don't wait for customers to contact you. Ask your customer how you're doing.

THEN, SELL MORE TO THE CUSTOMER

The customer has already bought from you. There is familiarity and trust. You can easily offer complimentary items to your current customer list.

The major concern of your customer is how to succeed online. It's easy to offer online marketing tools, e books and additional services. It can be as simple as joining an affiliate program for an item your customer may need, then making him aware of the item.

Focus on these 3 areas, getting the customer, keeping the customer and selling more to him. You'll enjoy higher profits in your website hosting business.

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