Mobile operating system market share

Operating systems that can be found on smartphones include Nokia's Symbian OS, Apple's IOS, RIM's BlackBerry, Windows Phone, Linux, Palm Web OS, Google's Android and Nokia's Maemo. Android, WebOS and Maemo are in turn built on top of Linux, and the iPhone OS is derived from the BSD and Next Step operating systems, which all are related to Unix.
The most common operating systems (OS) used in smartphones by Q2 2009 sales are:

• Symbian OS from the Symbian Foundation (50.3% Market Share Sales Q2 2009) (open public license) 
• RIM BlackBerry OS (20.9% Market Share Sales Q2 2009)   (closed source, proprietary) 
• iOS from Apple Inc. (13.7% Market Share Sales Q2 2009) (closed source, proprietary) 
• Windows Phone from Microsoft (9% Market Share Sales Q2 2009) (closed source, proprietary) 
• Android from Google Inc. (2.8% Market Share Sales Q2 2009) (open source, GPL) 
• Linux operating system (open source, GPL) 
• Palm web OS from Palm Inc. and Palm OS/Garnet OS from Access Co. (closed source, proprietary) 
• bada from Samsung Electronics (closed source, proprietary) 
• MeeGo from Nokia and Intel (open source, GPL) 
• Maemo from Nokia (open source, GPL)

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Mobile operating system

A mobile operating system, also known as a mobile OS, a mobile platform, or a handheld operating system, is the operating system that controls a mobile device—similar in principle to an operating system such as Mac OS, Linux or Windows that controls a desktop computer or laptop. However, they are currently somewhat simpler, and deal more with the wireless versions of broadband and local connectivity, mobile multimedia formats, and different input methods.

The increasing importance of mobile devices has triggered intense competition among technology giants, like Google, Microsoft, Apple, and Nokia in a bid to capture the bigger market share pre-emotively. Palm, Research In Motion and Ericsson are also significant firms in the mobile platform sector. In November 2007, Google formed a Linux-based open source alliance to make inroads into this mobile platform market, raising consumer awareness of the growing mobile platform frenzy.

Mobile platforms are in the nascent stage, and any projection regarding the market growth is hard to make at the present time. It is noteworthy that Intel is taking the initiative to focus on portable devices other than mobile phones. They are Mobile Internet Devices (MID) and Ultra-Mobile PC (UMPC). Meantime, Palm abandoned its plan to develop Foleo, which was to be a companion device for a smartphone.

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Disadvantages of e-mail marketing

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  Need Professional Help for Success of Direct Marketing Campaigns
  It is essential to hire a marketing professional to help with your direct marketing campaign. Seeking the help of a professional only brings about positive things because only he/she has the skills necessary for the job. The professional is going to be well-known with the designing of the campaign, the target market, mail lists, evaluating recordings, etc. You need the proper expert to help develop the right aspects for the type of product or service that you provide. The success can be even greater if the professional is familiar or has background to the type of service that you offer.
  
  
• There is a High Failure Rate for Direct Mail Marketing.
  The failure rate for direct email marketing is very high. A lot of people usually end up with a loss rather than an increase from mail marketing. For the many reasons out there, the people just either do not respond or even bother to open and read your ads. One thing you have to understand is that direct mail marketing is there to build new relationships and get the word out about your business. It is to get your business out there so that hopefully people will recognize your company.
  
  
• Failure is Likely with Non-Targeted Direct Mail Marketing
  If you go about with just sending your ad out to a local direct mail advertising company you will reach some potential consumers in the community. However the majority of people who you will not affect are much larger. When you go about that route you reach a lot of people but the likeliness of them being interested and/or responding is very slim. You do not want to just send out your ads to just anybody, rather you want to be able to target the people that you want.
  
  
• Evaluation of Direct Mail Marketing
  After creating a mail marketing campaign and sending them out, you as a leader want to be able to track it. You want to be able to track the success rate to see if it was worthwhile. The main problem is that it is very difficult to track. A few ways that you can track it is if you offer coupons or have people do questionnaires. Now we all know that people don't really like to do questionnaires and coupons at best are fairly used. But at least with these options you can gather the outcomes so you can generate an accurate evaluation.
  
  
• One of the Most Inexpensive Ways to Advertise
  Direct Mail Marketing is definitely useful for all kinds of businesses but it is how you go about with the procedures that determine the success. You have to come up with a well thought out plan and take in the time to develop it in order for success. In all, sending out ads in the mail is one of the least expensive ways to advertise. Nowadays with the rise of the internet it needs to be taken advantage of appropriately.
  

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